Author: Beatrice Pipero
1. Firstly, how to get inspired?
So, first things first, inspiration. Treat inspiration like redecorating your house. Ask, what are your options? This can be done like an interior decorator does when putting together an inspiration-board which has all the different materials, samples and breathtaking images.
You can create an inspiration-board for your social media channels. Creating an inspiration board is easy, you can start by writing down all your ideas, cutting out clever ideas from magazines or saving images from Pinterest.
Once you have the general vibe of what you want, make an action list for the concepts you think could make great content and before hitting the post button, it’s a good idea to review your content before posting immediately and ask the questions “What do I want to achieve from posting on Social Media?” “What are my company values?” “How do I want to be perceived?”
2. Enough of that, it’s time to make a real mess!
After you have your inspiration-board ready, it’s time to get creative. If you are working with a physical product, why not set up your own photo shoot. Look around your house and rummage through those old boxes, there are sure to be some good props around the house. If you are struggling, your garden or local park could also be a treasure trove of leaves, flowers, seeds and fallen branches or pebbles. Once you have some props which match the vibe from your inspiration board, try to think how you can set up your product and treat it like a small photoshoot. You need to consider the lightning and the background—and always think outside the box, you will be surprised by your results! I try to use natural light where possible and time your shoot around it.
Here is an example I like by an Australian jewellery brand called Kristin Ash (https://www.instagram.com/p/CDNPdd2JxcR/), they have some very impressive posts to get you inspired for your own shoot using props like magazines, trinkets, plants, or a piece of fruit.
Another cool idea is to take advantage of any interesting materials in your house, use natural materials/objects/things you have in your house to showcase your product (timber table, marble counter top, plants, veggies, fruits, chopping boards, any type of stones or linen). Here is a great example using your kitchen counter top: https://www.instagram.com/p/CCfbFXapd-5
Be sure to also keep abreast of the latest trends, 2020 is the ‘golden year’ despite the pandemic, so don’t hold back. Anything you have in your house that is gold looking, for example, use your gold / brass side table as a stand, work with what you have and play with your house and use it to help your products look even better.
And, if all else fails you can simply hold your product in your hands, and don’t forget to take care of them before you shoot, wear a nice ring, bracelet and maybe that nail polish you always wanted—now you have the perfect excuse!
3. Shoot your product and touch it up
Once you decided what you want to shoot, where you’re going to shoot it, it’s time to think about how. You don’t need a fancy camera to produce good content on Social Media, you can easily shoot with your phone, but remember, don’t zoom! It’s always better to move closer (zoom results in a lower resolution image) and then if it needs cropping, this can easily be done in your phone or computer.
Also, be creative when it comes to taking a picture of your product or even if it’s a normal inspirational post, try to use different angles (lie down to the floor, take a picture from above, use an interesting corner, or reflection etc), the less postprocessing the better.
4. Make a habit of it
Once you have done your first shoot, keep your inspiration-board ready and don’t be afraid to mix it up to keep things fresh, but with all things it’s best to make this a habit. Maybe allocate some time each week and keep up with your content creation (even from home!).
Also, even when everything returns to normal, keep up your routine and continue creating your own content, it is a great time to be creative, and see things from a different point of view - never underestimate the power of creativity, it is in everything we do.
Let your mind go and remember never think you can’t do it; you just need the right motivation to get you started.