If we look at the below Health Insurance example, the top four results are paid ads and appear at the top of the page above the organic listings which are influenced by SEO.
The big question is can people tell the difference between paid and organic search results? The answer is yes and no. Around half are unable to recognise ads in Google's search results, some people surprisingly don't know the difference between paid and organic ads. Basically, this means that paid search in some perspective do work and worth the investment. However, PPC isn’t for everyone and based on your marketing goals and budget it is important to determine before leaping into a PPC campaign.
Let’s take a look at some advantages and disadvantages:
In conclusion, the common perception is that PPC costs money and it brings instant results, whereas SEO is free, but takes a long time. With so many companies competing for space in Google searches, your digital marketing needs to be strategic rather than throwing excessive money from your marketing budget to outbid other companies for ad space. The importance of a digital marketing strategy with defined short and long term goals are essential in making an SEO or PPC decision.
Want to know more about PPC or SEO for your business? Get in touch with Little Steps Digital, we offer one on one consultation and SEO auditing services.