Author: Amanda Sandhu
We often come across clients at the very beginning of their journey of starting a small business or finally taking the plunge on that side-hustle. They have done their research and downloaded a “checklist” online and begin making their way through that list to make their dream business a reality. Suddenly, they come to a halt as they realise that they have neglected branding. Unfortunately, there are no shortcuts and slapping together a couple ideas and a logo is not a branding.
Branding is a marketing practice whereby you create a name, symbol or design that helps identify your brand as belonging to a company. There are many elements that are used to develop a brand such as logo, colours, advertising and that’s just naming a few. All these elements work together to create one unique and appealing professional profile.
Choosing your business brand colors is an important part of the journey that makes up your overall brand identity. Different colors have different psychological effects on consumers, they can help your business establish trust, familiarity and provoke emotions.
A good example of how a colour can provoke a certain emotion is pink, usually pink represents love, warmth and nurture. Keep in mind that you must choose your branding colors carefully as they’ll have a influence on your brand and although pink may be pretty and is your personal favorite color, it might not necessary be the right fit with your business brand.
Below is an overview of what differentiates each colour and some examples which might help you get started when choosing for your business:
So what next? Once you have an idea of your branding we recommend that you develop a brand guideline. This is a book of rules as to how your brand should look and ensure consistency.
Additional items you can add into your brand guidelines include:
Do the brand color choices you’ve selected for your brand align with the feeling you’re trying to give to your customers? I’d love to hear about why you selected the colors you did for your brand in the comments.
If you need any assistance with your branding or creation of a brand guideline please contact us here.