SEM known as search engine marketing. A form of marketing that involves paying for the ranking of your website on the search engine via having your ads served only when a user searches for a keyword (or phrase) that you are bidding on. SEM allows you to target audience segments via interests, location, age, gender and other demographics.
SEO known as search engine optimization. Opposite to SEM, the process involved with SEO is promoting your website organically through establishing key search terms and creating relevant content. SEO requires some groundwork and understanding of the search terms your customers use to find you.
PPC also known as pay per click. The ability to bid for keywords by paying a certain amount to the ad platform every time a user clicks on your ads.
A depiction of your ideal customer based on market research and customer data. Understanding your buyer personas influence aspects of your overall business especially your marketing strategy.
CTA means call to action. The desired action to the audience designed to provoke an immediate response. You will find this in a form of a button on a webpage, advertisement or piece of content, ideally a CTA aims to prompt a conversion such as "Buy Now", "Learn More" or "Subscribe".
The testing of two different versions of content to see which one is better at achieving the desired result. For instance webpage, email headline, ad or CTA.
Digital marketing at its best! A marketing tactic where you can target users who previously visited your website with online advertising across the web and social networks.
Targeted advertising based on user information, such as online browsing habits and search terms. The objective is to offer products and services to customers, who are already interested in them.
Content that will continue to attract customers long after you publish it and requires little or infrequent updating for instance how-to or top-tips content.
CRM also know as customer relationship management. A software that’s assists in managing and tracking your customer information and touch points. A CRM can aid your marketing efforts by enhancing your ability to target and track.
Marketing automation connects all your marketing processes in one central place. Additionally, it provides key marketing functions like customer segmentation, email automation, campaign management, analytics and reporting.