*Key tip: use the main colour from your logo as the primary colour. For the gold standard check out Coca Cola (https://www.instagram.com/cocacola/?hl=en) with their instantly recognisable trademark palette of red and white - aim high!
2) Post your content at least 3 times a week
Consistency is key. Set certain days and times when posting content, and stick to it.
You need to be in your clients consciousness by keeping them abreast of all the cool stuff you have in store or are doing. On the other hand, over killing your feed with too many posts can cause the opposite effect and overwhelm prospective customers. Balance how many times you want to post, create a schedule and keep a good variety of topics you want to share, and you will notice the improvement in your page in the long run.
3) Be original & keep it simple
Wherever possible, try not to use stock images. Be original, take your own pictures, have fun with it, be creative and it will pay off big time.
The content should make your brand personal, relatable and trustworthy. This can be done by taking a snap from time to time in your office including of your team, highlighting events your company is participating in or whatever cool things your company is doing and posting it. Your clients want to feel a connection and nothing is better than show them who you are, what you stand for and the faces behind the brand.
4) Interact with your audience/clients
Something to keep in mind is the importance of customer service. Be there for your customer, interact with them, not only on your website, but also on your social media pages as well. Nothing looks worse than clients comments going unanswered or answered in a rude and surly manner.
Another way to engage and top-up your content is to tag and re-post content from your clients which will make them feel important.
5) Giveaways are the right way
Finally, giveaways are a really good way for your business to showcase their product and boost short-term interest. Perhaps, create a multichannel campaign and giveaway some freebies! The giveaways need to have a significant enough value for people to engage, but the engagement and the hype if managed well can supercharge your business in the short-term.
Again, consistency is key, and you don't want interest to wane; every three months could be a good place to start, or align with appropriate holidays where spending is higher to multiply the effect of your hard work (Christmas sales, Boxing day, Cyber Monday, Easter holidays, Mother’s day..)